* 3M Polarizing Light Advertorial *

or rather, the best birthday present for my son, jerry.

in the same week that Jerry celebrated his birthday, 3M sent us the latest 3MTM Polarizing Light, the BL5100. it’s the latest 3M lamp that uses the trademark Polarizing Light Technology which incorporates 3M Innovative Polarizing Filter that helps to reduce glare so it is less straining on the eyes. i can’t tell you how excited i am about it!

so is my son…

is this for me???

drooling over it (literally).

yeah, it’s mine!

some of you might have read about how i went out and got Jerry a whole bunch of books when he was just 2 months old to kickstart his reading journey. kiasu? yes. but i am very much a book person myself so i would really wish the same on my kid and start him early. his book collection has since grown quite a bit because i kinda went crazy when i went to the states last year but i really do hope he’ll become an avid reader like me someday!

i love it when he picks up a book. awwwww…
but the thing about reading is, too much of it could strain the eyes. Coupled with bad lighting/insufficient lights, it’s a recipe for bad eyesight, which is not what i want for Jerry. i am often being mistaken for wearing contact lens, just because its pretty much the norm. almost everyone around me has to wears glasses/contacts (ok, minus those who has done lasik) so i really can’t blame people when they tell me about contact lens promotion or ask me to co-share the contact lens solution that they want to buy. the truth is, i have normal vision (or what others term as ‘perfect eyesight’) because i’m really really anal about protecting my eyes!

growing up, my dad had often emphasized the importance of maintaining a good eyesight. he nagged and nagged about my bad reading habits (i love reading lying down), often tells me to take a break every 30mins and stand at the window to check out the trees and surroundings (eye relaxation strategy to focus on items faraway). i remembered i used to mandate myself to consistently stop whatever i was doing, close my eyes and do rotational exercises, look around and focus on items far and near, before going back to what i was doing before. i also ensure that i hold the book at least 30cm away from my eyes and ensuring there is enough light on my reading materials. Having sufficient light is very important because it allows our eyes to see!

so, imagine my excitement when i knew that we are going to receive a reading lamp from 3M – the BL5100, which is a really good table lamp for reading! its a great start to eye protection and its a very practical gift for the kiddo. its never too early to start protecting your kids’ eyes!! it pleases mummy me very much, for i am the very anal parent (i can feel the husband nodding in agreement) when it comes to all things jerry.

how then is this lamp different from the ordinary table lamps out in the market? Because of 3M’s technology in its Polarizing Filter which effectively reduces direct glare and blocks out UV, it makes reading more comfortable thus provides better protection for the eyes. plus it helps to dissipate heat faster! have you ever experience reading/studying and feeling the heat from the table lamp? especially in our hot, humid environment? I really hated it when i was a student (that was a long time ago) as it gets really very uncomfortable and definitely not a conducive environment. in fact, it can get pretty frustrating. do you also know that glare can cause eye strains, fatigue and headaches? now, it makes me wonder why i am always tired when i study for exams in the past!!! HAHA.

Here’s jerry reading with the lamp! I’m pretty impressed! Minimal reflective glare on his book as compared to normal lighting.

mummy, can you read to me?

and reading…

the BL 5100 Lamp also has higher luminance as compared to an ordinary lamp that provides optimal light for reading activities. Do you know that it is equally important to have the room’s main lights on as well on top of your table lamp because too much contrast in the lightings will cause the eyes to be more tired.

and did i mention that my boy equally loves chewing the books as well? he tore up & chewed so many magazines of mine (some before i started reading) that i really didn’t quite know whether to laugh or cry at his love for ‘books’.

I also found out something really alarming. in Singapore, more than 50% of all school-going children are myopic by the time they are 12 years old and the number increases to 75% by the time they are 18. It’s scary. When i was 12, kids who wear glasses are the minority in the class but it seems that the numbers are steadily climbing. my guess is that technology is the culprit. We are so reliant on technology these days.. tv watching, computer, ipad/tables, smart phones.. which makes protecting the eyes a lot more important now and its never too early to start! practicing good eye care habits will help protect against and/or slow down the onset of myopia and that includes using a good reading lamp!

now for the exciting part!!

*drum roll*


3M is giving away 5 (yes, FIVE!) 3MTM Polarizing Light (BL 5100 Lamp) worth $189!
Simply tell us in a 100 words or less, why you need a 3M Polarizing Light (BL 5100 Lamp)?

Send your answer, name, I/C number, mobile and email address to officebiz@mmm.com by 17 Jun 2012 and indicate which blog you have seen this contest (that’s me, cherieladie).

Winners will be announced on the 29th June 2012 via email or call so, what are you waiting for? Open up your mail client and start typing that email now.. and give your kids a good start in eye care!

– No purchase is necessary.
– One entry per person.
– The contest is open to Singapore Citizens and Permanent Residents aged 18 years and above.
– By participating in this contest, you agree to be bound by these Terms and Conditions.
– 3M employees and their immediate family members are not eligible to participate.
– Incomplete entries and/or entries received after the above stipulated time and date will be disqualified.
– 3M will not be responsible for the loss of opportunity to participate due to entries not received or for any other reason(s).
– The selection of winners is up to 3M’s discretion.
– Contest Duration: 17 May to 17 Jun 2012 | Announcement of winners: 29 Jun 2012
– Draw Venue: Singapore Press Holdings 1000 Toa Payoh North News Centre Singapore 318994
– The judges’ decision is final and no further correspondence will be entertained.
– Each winner is only entitled to one Polarizing Light for the duration of the contest.
– Prizes must be claimed personally with proof of identification provided at time of entry. In the event of any discrepancy between the entry received and the documents produced for verification, the entry will be deemed as disqualified and the prize forfeited.
– Prizes are not exchangeable for cash or other products.
– 3M reserves all rights to replace any of the prizes with other items of similar value without any prior notice.
– If the winner is unable to collect the prize personally, he/she has to issue an authorisation letter to authorise another party to collect on his/her behalf. Identification of the authorised person and the winner must be produced at the point of collection.
– Winners are responsible for arranging transport, delivery and insurance of his/her own prize, and all taxes, charges, levies, fees and all other charges in relation thereto.
– 3M reserves the right to replace any winner if he/she is disqualified.
– Failure to redeem your prize or to produce the required documents for identification within one month of notification will result in the prize being forfeited and donated to charitable organisations.
– The decisions of 3M on all matters relating to this contest are final, conclusive and binding and no correspondence will be entered into.
– 3M reserves the right to change the Terms and Conditions as it deems fit, without prior notice.
– 3M will not be liable for any claims, costs, injuries, losses or damage of any kind whatsoever arising from or in connection with this contest or with the acceptance or possession of any prize (including, without limitation, claims, cost, injuries, losses, or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light).
– 3M accepts no responsibility for any tax implications that may arise from the prizes or the use thereof. Any tax filing obligation or any tax payment due to any tax authority as a result of receipt of the prizes remain the sole responsibility of the winner. It is the responsibility of each participant/winner to seek independent advice on the possible implications this may have on his/her own financial situation.

could you tell how happy jerry is?

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Disclaimer: This is a sponsored advertorial by 3M & Tickled Media. I receive a 3M Polarizing Light for review purposes and no other forms of compensation was received. All opinions and thoughts and cute kid are of my own.